Created by
Kerry
Ingvard Kamprad
- I always drive to reduce cost and make my products more accessible to customers through self-service, flat packaging, and in-house design.
- I always keep an eye on changes and trends in the market, helping me to stay relevant and ahead of competitors.
- I always put the customer experience first, building trust and loyalty with my customers.
- I am always looking for opportunities to expand into new markets and product categories, leading to continued growth and success.
- I am building a strong brand, creating a sense of trust and reliability with my customers.
- I am committed to affordability and accessibility, making my products accessible to a larger audience.
- I am focused on creating a specific niche market and building a loyal customer base.
- I am open to change and adaptation, helping my business to remain relevant and successful.
- I am open to experimentation, finding new and innovative ways to operate my business.
- I empower my employees to take ownership of their roles, leading to a more engaged and productive workforce.
- I focus on creating a strong corporate culture that aligns with my business value and goals.
- I focus on simplicity and cost efficiency, operating my business more efficiently and effectively.
- I invest in design talent to create desirable products that appeal to a wide range of customers.
- I invest in digital innovation to open new opportunities for growth and sales.
- I prioritize design and functionality in all my products, creating a balance between style and function.
- I stay true to my core values and culture, remaining consistent and authentic to my customers.
- I trust my employees to make decisions, allowing them to take ownership of the roles.
- I use digital technologies and online sales to stay competitive in the 21st century.